Ad Time

Well it's the first week of July and the Ad deadlines are really starting to heat up. The first ads due are the Show Circuit & National Livestock Exhibitor, we will be running 2 page color spreads in each of these magazines. When it comes to deciding which ads to run it is extremely important to set up a budget and then follow that budget. Often times when putting a sale together people will over spend and then eat away their profits. When I sit down and try to figure out which ads to run I first look at the number of magazines or newspapers a place mails out for my money, the more people you reach per dollar the better. I then look at the demographic of the people who subscribe to the magazine or newspaper to decide which photos to run. For the most part magazines are use full when selling cattle to show oriented producers while newspapers target cowmen and commercial producers. By targeting your audience you will receive the best results.